LESS CIVIL / BETTER OUTSIDE.

We need you.

I’m a runner having a go at building a brand. A singlet, a cap and sunnies. Before I make the first samples, I’d love your help choosing the details.

Help choose on Instagram

AI concepts for now. Talking to manufacturers. No physical samples yet.

THE FIRST KIT / YOUR SECOND OPINION

Which would you wear?

A few seconds is enough. Comment something like “Singlet B black · Cap C · Sunnies D2” on the Instagram post. Choose all three, or just the one you care about.

AI singlet options in black and white. A: LC at the hem and plain chest. B: LC centred on chest. C: LC on wearer's right chest. All keep the offset hem cut and diagonal rear mesh.

01 / SINGLET

Colour + logo placement.

A / hem LC
B / centre LC
C / right chest LC

Your pick: a letter + black or white.

Fabric + design details

Proposed fabric: Lightweight technical jersey, with a fine texture. Weight and softness will be chosen from real swatches.
Rear vent: A diagonal open mesh panel. The body hides most of it from the front when worn.
Hem + seams: An offset triangular cut, with light finishing and a soft mesh join to work through on the sample.

02 / CAP

Fabric appearance + branding.

A / smooth, side name
B / smooth, front LC
C / ripstop, side name
D / ripstop, front LC

Your pick: A, B, C or D.

Fabric + design details

Proposed fabric: Smooth woven nylon or fine nylon ripstop. These images compare the look; we’ll need swatches to judge the feel.
Side vents: Perforated side panels, with a curved brim and low profile.
Adjustment: A rear cord and toggle. A water-repellent fabric finish is being considered; this perforated cap is not a waterproof design.

AI curved sunglasses. A: original black, B: slimmer black, C: original silver, D: slimmer silver. Temple branding 1 is LESS CIVIL, 2 is the LC emblem.

03 / SUNNIES

Shape + colour + mark.

A / original black · B / slim black
C / original silver · D / slim silver
1 / LESS CIVIL · 2 / LC

Your pick: a pair + a mark, like D2.

Shape + design details

Curved frame: The original oval shape or a lower-profile, slimmer lens opening.
Temples: A thicker hinge flowing into slim arms, with proposed rubber grip areas.
Still to develop: Fit, lens choice, finish and testing. The concepts don’t demonstrate UV protection or compliance.

A closer look at the proposed details

Annotated AI concepts: proposed lightweight jersey, diagonal rear mesh vent and offset hem cut; proposed nylon cap with perforated sides and rear cord adjustment; curved sunglasses with slimmer lens option and rubber grip areas. All require sampling and testing.

AI design concepts, not finished products. Materials, fit and construction still need sampling and testing. Labels describe proposals, not proven performance.

BETTER OUTSIDE.

A break from
the usual routine.

That’s where LESS CIVIL comes from: running as a break from the usual routine.

I’m using AI to work through ideas while I get the first samples organised. Some details will change. If something looks off, or there’s something your current kit gets wrong, I’d like to hear it.

I want to make something people can get behind. Tell me one thing you’d change, and why it matters to you on a run.

Tell me on Instagram

FOLLOW ALONG

See how it turns out.

Leave your email for updates when there’s something to share: samples, changes and eventually a release.